Tom Rocca

Executive Consultant specializing in Employee Incentive Business Executive / Franchise C-Level Support Consultant / Motivation & Rewards Expert / Marketing & Experience Strategist

Tom Rocca is a "CX EX Influencer", specializing in Franchise support, Customer Service Contact Centers, and overall Employee retention (EX) through motivational rewards and recognition. Being always strategic, as a "hands-on" customer experience executive (CXO), focusing on a multi-channel approach to support all aspects of customer service and franchise support, including restructure (CRO) leadership. His major focus is on creative consumer support through top reward methodologies & technology in the improvement of the customer journey, experience and enhanced leadership. Tom focuses on an enterprise consumer-strategy while overseeing its tactical execution. His key areas of strategic focus include developing a forward-looking plans that supports the organization’s commercial and brand objectives, while providing executive-level customer CX insight. Tactically, Tom develops EX employee motivation solutions and rewards, supporting employee retention, define/optimize key customer segments, perform/leverage insights, and drive profitable growth, at an executive level. Tom keeps a continue focus on brand image and enhancement of happy employees! Mr. Rocca is a forward thinking, proactive, innovative, passionate but pragmatic, collaborative and inspiring executive. He has excellent presentation skills that inspires and excites. He has a passion for discovering new ways to execute innovative marketing solutions and programs for business to consumer marketing challenges. Tom Rocca has developed multi-channel marketing strategies, plans, and budgets, to rapidly grow the size and lifetime value / ROI of the customer base. He also develops marketing solutions that solve topics such as crisis recall and risk management, communication and channel planning, and programmatic recommendations for supporting consumers and building lifetime value, through the customer’s journey with the brand. Tom also, is the Past President of the Marietta Schools Foundation. Shuffleboarder, Soccer Goalkeeper.